How to Sell Digital Products Online in India (Without Losing 10% to Gumroad)
How to Sell Digital Products Online in India (Without Losing 10% to Gumroad)
*By Vijay Anand, Founder — Selliqon*
Most Indian creators who want to sell a course, template, or coaching package end up on Gumroad.
Gumroad is fine. But it takes 10% of every sale. On ₹1,00,000 per month, that's ₹10,000 going to a US company every month. ₹1,20,000 per year.
This guide shows you exactly how to sell digital products in India — with Razorpay for INR checkout, a lead capture form so you know who's interested before they pay, and a CRM so you never lose a follow-up.
Why Gumroad Isn't Built for Indian Creators
Gumroad is designed for a US audience. It's built on Stripe and PayPal, both of which charge extra for INR conversion. It has no CRM. It doesn't capture leads before checkout. When someone bounces from your Gumroad page, you have no idea who they were.
The biggest problem: 10% per sale adds up fast.
|---|---|---|---|
On ₹3 lakh/month, the difference is ₹15,000 every month. ₹1.8 lakh per year.
What You Actually Need to Sell Digital Products
Here's what the complete workflow looks like when it works well:
1. A product page — describes what you're selling, the price, the benefits
2. Lead capture — collects name and email BEFORE checkout (most tools skip this)
3. Razorpay INR checkout — native INR payments without conversion fees
4. Automatic delivery — buyer gets the product immediately after payment
5. CRM — you know who bought, who enquired, who needs a follow-up
6. Follow-up system — reminders to contact people who showed interest
Most creators use 5-6 separate tools to do this. Or they use Gumroad (no CRM, 10% fee) and manage leads in WhatsApp.
How to Set Up in 15 Minutes with Selliqon
Step 1: Create your account
Go to selliqon.vercel.app and sign up. Free plan — no credit card.
Step 2: Create your first product
From the dashboard:
Step 3: Set up your storefront
Your storefront URL is `selliqon.vercel.app/u/yourusername`. This is your link-in-bio page. Share it everywhere.
Step 4: Test the checkout
Open your storefront in a browser. Click your product. You'll see the lead form (name + email) before the Razorpay checkout. This is the key feature: you capture the lead whether they pay or not.
Step 5: Share and track
Once a buyer pays, they appear in your dashboard:
The Lead You Don't Know About Is Revenue Lost
Here's something most creators miss.
When someone visits your Gumroad page and doesn't buy, they're gone. You have no idea who they were.
When someone visits your Selliqon product page and doesn't buy, you capture their name and email through the lead form. They appear in your CRM as a "new" lead. You can follow up.
Depending on your niche, 2-5% of leads who don't buy immediately will buy within 30 days if you follow up once.
On 100 enquiries per month at an average order of ₹3,000:
That's ₹1,08,000/year from leads you would have lost.
What About Razorpay Pages?
Razorpay Pages is Razorpay's free checkout link tool. It charges 2% per transaction (plus GST) — which is lower than Selliqon's 5%.
But Razorpay Pages has:
Selliqon uses Razorpay under the hood (as a Razorpay Technology Partner) and adds the CRM, lead capture, delivery, and analytics layer on top. The extra 3% gets you a complete seller workflow.
The True Cost of "Free" Tools
Let's say you use this stack:
On ₹50,000/month in sales, Gumroad alone takes ₹5,000. Add subscriptions: ₹8,548/month total.
Selliqon: ₹2,999/month + 5% = ₹5,499 on ₹50,000 in sales.
Monthly saving: ₹3,049. Annual saving: ₹36,588.
Use the free calculator to see your exact numbers.
FAQs
Does Selliqon support UPI and net banking?Yes — through Razorpay, which supports UPI, net banking, credit/debit cards, and wallets.
Can I sell internationally?Yes — Stripe checkout is available for international buyers. INR (Razorpay) and international (Stripe) in one dashboard.
What types of products can I sell?Digital files (PDF, video, ZIP), consultation packages, course access, service packages, templates. Any product that doesn't require physical shipping.
What's the difference between Free and Growth plan?Free plan: 1 product, 50 leads/month, 5% per sale.
Growth plan: Unlimited products and leads, email campaigns, all features, ₹2,999/month + 5%.
Start Free
Create your Selliqon storefront — no credit card, no monthly fee on the free plan. Your first product can be live in 15 minutes.*Vijay Anand is the founder of Selliqon. He built Selliqon because he watched Indian creators pay ₹1+ lakh per year to US tools that weren't built for INR payments or creator CRM workflows.*